Beth Rattner directs the Biomimicry Institute’s strategic vision, managing the organization’s program development, fundraising, and marketing efforts. Her previous positions have included: working with William McDonough and Michael Braungart on The Upcycle; co-founding and leading the Cradle to Cradle Products Innovation Institute; directing one of the first sustainability business consulting firms, Blu Skye; and Business Manager for Hewlett Packard’s Emerging Market Solutions (EMS) group.